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Publisher Growth Audit

Your first step toward smarter growth.

A focused strategic review that identifies your biggest opportunities across content, editorial operations, affiliate revenue, and audience growth—complete with expert recommendations you can start implementing right away.

Perfect for: Publishers looking for fresh perspective and actionable next steps.

Growth Opportunity Blueprint

A comprehensive roadmap for sustainable growth.

A deep-dive strategic engagement that uncovers overlooked opportunities, streamlines editorial operations, and creates a prioritized roadmap to grow audience, improve workflows, and increase revenue.

Perfect for: Publishers ready to invest in long-term growth.

Fractional Growth Strategist

Strategic leadership without a full-time hire.

Ongoing partnership for publishers who need experienced guidance across editorial strategy, affiliate growth, content planning, and operational improvements.

Perfect for: Teams that want an experienced strategic partner as they grow.

Publisher Growth Audit

Find the opportunities hiding in your content, audience, and revenue.

What I Look at

Your site is already full of opportunities. The challenge is knowing where to look.

I take a strategic look at your content, audience, and revenue model to identify what's working, what's being overlooked, and where a few smart changes could create meaningful growth.

Content

  • Content worth refreshing

  • Underperforming pages with potential

  • Strategic content gaps

  • Internal linking opportunities

Audience

  • Organic search opportunities

  • Discover potential

  • Social and newsletter growth opportunities

  • Engagement opportunities

    • Content worth refreshing

    • Content that should be rewritten

    • Content that only needs strategic tweaks

    • Content worth republishing with a fresh publish date

    • Underperforming content with untapped potential

    • Content consolidation opportunities

    • Content gaps

    • Seasonal content opportunities

    • New content opportunities

    • Internal linking opportunities

    • Organic search opportunities

    • Keyword/topic opportunities

    • Existing rankings with growth potential

    • Pages losing organic traffic

    • SEO optimization opportunities

    • Google Discover opportunities

    • Evergreen content opportunities

    • Social growth opportunities

    • Newsletter opportunities

    • Content repurposing/distribution opportunities

    • Reader engagement opportunities

    • Opportunities to better connect content across audience channels

    • Missed affiliate opportunities

    • Pages missing relevant products

    • Existing affiliate content that could earn more

    • Product/shopping opportunities

    • Seasonal buying opportunities

    • Monetization gaps

    • High-traffic pages with revenue potential

    • Affiliate content opportunities

    • Opportunities to improve affiliate placement/strategy

Book a discovery call

Monetization

  • Missed affiliate opportunities

  • Monetization gaps

  • Seasonal buying opportunities

  • High-traffic pages that could earn more

What You get

More Than an Audit. A Roadmap for Growth.

    • Editorial workflow bottlenecks

    • Publishing process improvements

    • Content planning systems

    • Scalable editorial systems

    • Team/process inefficiencies

    • AI opportunities

    • Workflow automation opportunities

    • Opportunity Scoreboard

    • Opportunity prioritization

    • Quick wins

    • High-impact opportunities

    • Longer-term opportunities

    • What to tackle now

    • What can wait

    • What isn't worth the team's time

    • 30-day quick-win plan

    • Recommended next steps

    • Strategic priorities for the team

    • Executive-level overview of findings

    • Biggest growth opportunities

    • Prioritized recommendations

    • Clear connection between opportunities and business goals

    • A roadmap the publisher can actually hand to their team and implement

READY TO FIND YOUR NEXT GROWTH OPPORTUNITY?

Let's turn the opportunities hiding in your business into a plan for growth.

Growth Opportunity BluePrint

Here's where your next stage of growth could come from.

What I Look at

Your next stage of growth probably isn't hiding in one more content idea.

I look across your content, audience, revenue model, and editorial operation to find the opportunities that can actually move the business forward—and connect them into a bigger growth strategy.

Content

  • Content gaps and untapped topics

  • Evergreen content with growth potential

  • Underperforming pages worth revisiting

  • Existing content that could be refreshed, expanded, republished, or consolidated

  • Internal linking and content ecosystem opportunities

  • Seasonal and timely content opportunities

Audience

  • Organic search opportunities

  • Google Discover potential

  • Social and newsletter growth opportunities

  • Reader engagement opportunities

  • Audience needs and content behavior

  • Opportunities to turn existing traffic into a stronger audience

    • Editorial workflow analysis

    • Content planning and production processes

    • Team structure and responsibilities

    • Workflow and publishing bottlenecks

    • Systems and processes that aren't scaling

    • Reactive vs. proactive editorial planning

    • Recommendations for improving efficiency and scalability

    • AI and workflow opportunities where appropriate

    • Content gaps and high-potential topics

    • Evergreen content opportunities

    • Audience needs and content interests

    • New content opportunities

    • Underperforming content with growth potential

    • Strategic content priorities

    • Seasonal content opportunities

    • Recommendations for where your team should focus its resources

    • Content worth refreshing

    • Content that should be expanded

    • Content that could be republished with a fresh publish date

    • Content that needs strategic tweaks

    • Content that should be consolidated

    • Content that could be strategically repositioned

    • Pages that could benefit from stronger internal linking

    • Content worth prioritizing based on traffic, revenue, and growth potential

    • Organic search opportunities

    • Google Discover opportunities

    • Search visibility and ranking opportunities

    • Content discovery opportunities

    • Social growth opportunities

    • Newsletter opportunities

    • Reader engagement opportunities

    • Opportunities to better connect content with audience behavior

Book a discovery call

Editorial Operations

  • Content planning and workflow

  • Team structure and responsibilities

  • Editorial bottlenecks

  • Systems and processes

  • Reactive vs. proactive publishing

  • Opportunities to make the operation more efficient and scalable

Monetization

  • Missed affiliate opportunities

  • High-traffic pages that could earn more

  • Content missing relevant monetization

  • Seasonal shopping opportunities

  • Revenue gaps across the content library

  • Opportunities to better integrate affiliate strategy into editorial planning

What You get

THE OPPORTUNITIES. THE PRIORITIES. THE PLAN.

    • Missed affiliate opportunities

    • High-traffic pages with revenue potential

    • Content missing relevant products

    • Existing affiliate content with optimization opportunities

    • Product and shopping opportunities

    • Seasonal buying opportunities

    • Monetization gaps

    • Opportunities to integrate affiliate revenue into broader editorial planning

    • Major travel-season opportunities

    • Holiday content opportunities

    • Shopping and commerce events

    • Predictable annual traffic opportunities

    • Breaking-news opportunities

    • Timely content gaps

    • Planning opportunities around upcoming audience demand

    • Recommendations for moving from reactive coverage to proactive planning

    • Evaluate opportunities based on potential impact

    • Assess effort, timing, and strategic fit

    • Identify the highest-value opportunities

    • Separate quick wins from larger strategic initiatives

    • Determine what should be tackled now, next, and later

    • Identify opportunities that aren't worth your team's resources

    • Build a prioritized Opportunity Scoreboard

    • Create a clear framework for making strategic decisions after the engagement

    • 30-Day Quick Wins

    • Immediate changes the team can begin implementing

    • High-impact, lower-effort opportunities

    • 90-Day Action Plan

    • Priority projects and strategic initiatives

    • Recommended sequence of implementation

    • 6–12 Month Growth Roadmap

    • Longer-term strategic priorities

    • Major growth initiatives

    • Content, audience, revenue, and operations priorities

    • Recommended next steps

    • A framework the team can continue using after the engagement ends

say goodbye to those basic content idea meetings.

Let's turn your next stage of growth into a plan your team can act on.

Fractional growth strategist

Senior-level growth strategy without the full-time executive.

What I Look at

Growth doesn't happen in silos. Neither should your strategy.

I look across your content, audience, revenue, and editorial operation together—connecting the opportunities, priorities, and decisions that move the business forward.

Content

  • Editorial priorities

  • Existing content

  • Evergreen strategy

  • Seasonal opportunities

  • Breaking news

  • Content performance

  • Content planning

Audience

  • Organic growth

  • Social

  • Newsletter

  • Distribution

  • Reader engagement

  • Content formats

  • Audience opportunities

    • Ongoing content strategy

    • Editorial priorities

    • Content planning

    • Evergreen strategy

    • Seasonal opportunities

    • Breaking-news strategy

    • High-impact coverage decisions

    • Guidance on what deserves the team's attention

    • Strategic direction as business priorities evolve

    • Identify new affiliate opportunities

    • Optimize existing affiliate content

    • Identify high-value revenue opportunities

    • Commerce and shopping strategy

    • Seasonal revenue planning

    • Affiliate content priorities

    • Monetization opportunities

    • Connect affiliate strategy to broader editorial goals

    • Identify content worth refreshing

    • Determine what should be expanded

    • Republish opportunities

    • Internal linking opportunities

    • Content consolidation

    • Content that should be retired

    • Prioritize optimization based on potential impact

    • Ongoing evaluation as content performance changes

    • Social opportunities

    • Newsletter growth

    • Content distribution

    • Reader engagement

    • Content format opportunities

    • Audience behavior

    • Opportunities to turn existing traffic into stronger audience relationships

    • Recommendations that connect audience growth to business goals

Book a discovery call

Operations

  • Editorial workflows

  • Team efficiency

  • Systems

  • Planning processes

  • Scalability

  • Operational bottlenecks

Revenue

  • Affiliate opportunities

  • Existing affiliate content

  • Commerce strategy

  • High-value revenue moments

  • Monetization opportunities

  • Revenue performance

What You get

THE STRATEGY DOESN'T END WHEN THE AUDIT DOES.

    • Workflow evaluation

    • Content planning systems

    • Team efficiency

    • Publishing processes

    • Operational bottlenecks

    • Scalable systems

    • Opportunities to reduce unnecessary work

    • Recommendations for helping the team grow without simply adding more to everyone's plate

    • Continuous evaluation of new opportunities

    • Emerging content trends

    • Industry changes

    • Audience shifts

    • Competitor activity

    • New affiliate opportunities

    • Seasonal and timely opportunities

    • New growth opportunities as they emerge

    • Reassessment of existing priorities as conditions change

    The work doesn't end with a report. The strategy keeps evolving.

    • Evaluate opportunities based on potential impact

    • Assess effort, timing, and strategic fit

    • Identify the highest-value opportunities

    • Separate quick wins from larger strategic initiatives

    • Determine what should be tackled now, next, and later

    • Identify opportunities that aren't worth your team's resources

    • Build a prioritized Opportunity Scoreboard

    • Create a clear framework for making strategic decisions after the engagement

    • Senior-level strategic perspective

    • Thought partnership with leadership

    • Help making difficult prioritization decisions

    • Connecting content decisions to revenue and audience goals

    • Evaluating new initiatives

    • Challenging assumptions when needed

    • Helping leadership determine what not to do

    • Strategic guidance without adding a full-time executive

YOU DON'T HAVE TO BUILD THE NEXT STAGE ALONE.

Let's build a smarter growth strategy—and keep evolving it as your business grows.

Book a discovery call

Let’s talk about where you are, where you want to go, and what it will take to get there.